Meet Team SS4B
Jamie Lewis & Nino Severino

Jamie Lewis SS4B Programme Director
Nino Severino Co-Founder of The Elena Baltacha Foundation and Creator of SS4B said “we have been searching for a very special individual to step into the incredibly important role of SS4B Programme Director. This role will overlook the delivery of our unique and exciting SS4B Programme, offering SS4B Student Athletes an incredible personal development programme, adding to their chances of successfully transitioning into a career pathway.
Jamie Lewis will ensure that SS4B connects with as many athletes as possible and offer them the support and development components that sit within the SS4B Programme.
Jamie is a committed family man, husband to April, father to Harvey 4 years old and Summer 1 year old. Jamie has shown himself to be a very high calibre professional, who is dedicated to his current full time job role which makes him an invaluable SS4B team member.
Jamie is very connected with the world of sport, playing a number of sports including football, golf (12 H’cap), running and working out regularly. Jamie completed his higher-level education in the Sports, Development and Fitness segment whilst training to be a P.T.
He has also earned himself a very strong CV in terms of business, his last two jobs have seen him taking on incredible responsibilities, operating as Sales Director in a £60m turn over company, building his own sales and internal support team, as well as managing a team of area managers. His primary focus was nurturing the team and helping them fulfil their potential in a highly competitive industry. This role led Jamie to be part of a team developing new production and introduction, setting up smarter processes and systems and securing record levels of business.
In his spare time Jamie mentor’s students through the Future First programme helping 14–18-year-olds making their next step in life, whether into the working world or further education. He is also a qualified Life Coach and helps coach clients to reach their true potential with mentorships & skilled coaching sessions.
This fusion of sport, business and mentoring experience ensures Jamie is well placed to deliver his part time role of SS4B Programme Director, ensuring every Student who joins the programme will be supported by a SS4B leader and mentor who will provide every member with the highest quality environment and developmental experience.
Jamie’s role alongside Nino is to drive the programme forward with the SS4B team, focusing on delivering the best possible experience for SS4B Student Athletes, ensuring all leave the programme with a greater confidence and wider life knowledge.



Nino Severino SS4B Creator and Founder
Former Olympic & British No.1 Tennis Coach. Programme Manager to Official EIS World Class athletes, Olympians and Professional Athletes. Prolific Programme creator, clients include Manchester United Football Club, UK PGA, LTA, ECCB and ABA, to name but a few.
Nino initially found himself in a very unique place in the sporting world by inventing a bio-mechanical training system. Through his strength and conditioning role supporting official EIS World Class athletes, he quickly identified that the power created through training, in the gym, needed to be harnessed for economical and efficient movement through the specificity of sport specific dynamic movement.
Through his strength and conditioning work and programme innovation, he developed a passion for wider programme integration and management. It was clear to him that a successful athlete would potentially have a very large team supporting them.
More often than not the many areas of an athlete’s life would bleed into each other, offering the high level of support athletes need for sport performance. It’s critical that the athletes programme and support content includes all the components that can dramatically affect the athlete’s performance levels. Through the experience of programme management for many elite athletes,
Nino clearly defined the areas that needed to be addressed and integrated for the highest levels of sport performance. All these areas fell into two categories, “The Body” and “The Mind”.
The very valuable skills of a programme manager such as Nino are very quickly realised when all the elements from both body and mind are brought together in one integrated and powerful delivery. Creating a World Class support team, venue and programme that can dramatically affect an athletes training, competitive and recovery life in a positive fashion, is a complex, sophisticated and skilful business.

Nino Severino

